A Google ad campaign can significantly boost a business’ online presence. However, simply starting one won’t guarantee you the results that you want. It would take a lot of effort…
Category: PPC Advertising
What Is PPC Marketing & Its Benefits?
Considered one of the best means to generate revenue, Pay per Click/Cost per Click is a figure of internet marketing where the advertisers pay a fee each time their ads…
5 Advantages of Running a Google AdWords Campaign
You can run ads to create more leads and income. You can offer more products on the web. You can get more traffic to your site. But, it isn’t so…
Google Ad Extensions – Improving Your Google AdWords PPC Campaign Results
Previously, I have discussed why Google SEO is an important task to complete prior to undertaking Google AdWords pay-per-click advertising campaigns. If you were to watch Google AdWords tutorials themselves,…
Five Reasons Why Your Small Business Needs PPC
Pay Per Click has now become one of the most trending marketing strategies. But there are many businesses out there who still don’t understand its value. Here are five reasons…
Common PPC Mistakes That Can Get You Burned
In the bid to put their businesses right in front of their targeted audience using Pay-Per-Click advertising, businesses especially startups and small businesses fail to heed the guiding rules of…
Facebook CPM, Facebook PPC, Which Way?
The life blood of any business either online or offline is traffic. No matter how good your product is, if nobody knows it exists, you will not make money. In…
Importance of Long Tail Keywords & Automation in SEM
In the past 2 years, I have talked to a plenty of e-commerce companies and I have heard a common theme about AdWords – Our bids in AdWords are high…
What to Look for With PPC Providers
The goal with any PPC services is to get your products or services seen by your niche market. It should be a cost-effective type of marketing that drives traffic to…
What Your Pay Per Click Advertising Campaign Should – And Shouldn’t – Be Doing
When you think of a business, you tend to imagine a place where commerce takes place, and goods are exchanged for payments such as at a department store or a…